6. COMMUNICATIONS WITH US; USER CONTENT Although we do like to hear from you, we do not want you to, and you should not, e-mail us any content that contains confidential information. With respect to all e-mails you send to us, including, but not limited to, feedback, questions, comments, suggestions, and the like, you hereby grant us a perpetual, worldwide, irrevocable, assignable, transferable, royalty-free, fully paid-up right and license, with the right to sublicense through multiple tiers, to reproduce, use, create derivative works of, make, have made, and otherwise exploit any ideas, concepts, know-how, or techniques contained in your communications for any purpose whatsoever, including but not limited to, the development, production and marketing of products and services that incorporate such information, without compensation to you. The Blackbell Offerings provide Guests the ability to post and upload user content (photos, reviews, etc.) (collectively, “User Content”). You expressly acknowledge and agree that once you submit your User Content, unless you designate it as “private,” it will be accessible by others, and that there is no confidentiality or privacy with respect to such User Content, including, without limitation, any personally identifying information that you may make publicly available. YOU, AND NOT BLACKBELL, ARE ENTIRELY RESPONSIBLE FOR ALL THE USER CONTENT THAT YOU UPLOAD, POST, E-MAIL, OR OTHERWISE TRANSMIT VIA THE BLACKBELL OFFERINGS. You retain all copyrights and other intellectual property rights in and to your own User Content. You do, however, hereby irrevocably grant us and our sublicensees and assignees a non-exclusive, transferable, perpetual, royalty-free, freely sublicensable (through multiple tiers) license to modify, compile, combine with other content, copy, record, synchronize, transmit, translate, format, distribute, publicly display, publicly perform, and otherwise use or exploit (including for profit) any and all of your User Content that you have not designated as “private,” your username, the picture associated with your username, and all intellectual property and moral rights therein throughout the universe, in each case, by or in any means, methods, media, or technology now known or hereafter devised. Without limiting the foregoing, you acknowledge and agree that uses of your User Content, username, and associated picture permitted by the foregoing rights and licenses may include the display of such User Content, username, and associated picture adjacent to advertising and other material or content, including for profit. Ownership of and licenses to User Content submitted in connection with a particular contest shall be governed by the contest rules applicable to that contest. In connection with any such contest, if there is a conflict between those contest rules and these Terms of Use, the contest rules shall govern. If you submit User Content to us, each such submission constitutes a representation and warranty to Blackbell that such User Content is your original creation (or that you otherwise have the right to provide the User Content), that you have the rights necessary to grant the license to the User Content under this Section, and that it and its use by Blackbell and its content partners as permitted by this Agreement does not and will not infringe or misappropriate the intellectual property, privacy, publicity, or moral rights of any person or contain any libelous, defamatory, or obscene material or content that violates our community guidelines set forth above.